Episode Synopsis
In this podcast, Guy Kawasaki explains ‘I can’t make a case that this is a great time to start a company, but Entrepreneurs are going to start companies, when they want to start companies.’ Though the pandemic has thrown up lots of challenges, it also brings up opportunities.’ So what are the key things that Entrepreneurs need to know right now, and what are the keys to making your start a success.
A Teaser of What We Discovered in this Video..
‘A true entrepreneur is going to start a company when they are going to start a company. Somebody who says, ‘I’ll do it as soon as I have a revolutionary product, and there is no competition… that person is not an entrepreneur and will never start.’
– Guy Kawasaki
Watch the Main Interview Video
About Guy Kawasaki:
Guy Kawasaki is the author of no less than 15 books, all of which are textbooks for the leading academic institutions in the world. He’s a multiple New York Times and Washington Post best seller, and is probably best known for The Art of the Start, a blueprint for anybody trying to start anything. He was one of Apple’s original marketers who worked on the Macintosh launch in the 80s, and a longtime champion of Evangelistic Marketing.
Connect with Guy:
Show Notes:
06:17 – Is now a good time to start a company?
09:05 – What the pandemic means for entrepreneurs, and trends that are hot right now.
12:00 – Two things every Entrepreneur needs to know today.
14:34 – The journey of Guy Kawasaki; From an original Apple employee, to renowned Entrepreneur and Marketer – and the lessons he’s learned along the way
21:09 – Working with Steve Jobs. Genius, visionary, but a complete !@£$%
27:48 – Should Google and Facebook pay publishers for their content? Why the Australian government is taking on Silicon Valley.
36:00 – Could tech companies could respond better to the global pandemic
49:00 – The keys to innovation, and why its essential for Entrepreneurs – Jump to the next curve
60:00 – Questions to ask yourself before starting a business