Episode Synopsis
Publicity stunts often make us think of typical Mad Men with crazy ideas to capture the attention of newspaper editors. Or celebtrities making a fake announcment on Instagram, and retracting it once they’ve been trending a while. Some say that in a social media age, every tweet, post and vlog is a publicity stunt. To be a mover and shaker in industries that traditionally wouldn’t need notoriety, now requires hundreds of thousands of followers just to be respected. So what can we learn today from a bow tie-wearing maverick responsible for famous PR stunts like chainsaw juggling, or flying Nando’s chicken in helium baloons over London?
“What is exciting now – because of social media – is that a publicity stunt in this country can be global news in an instant”
– Mark Borkowski
Watch the full interview…
About Mark Borkowski:
Mark Borkowski is a notorious British PR Agent known for ruffling the feathers of the established class in media back in the 80’s. He’s pulled some of the most ingenius publicity stunts. He holds – for example – the World Record for the number of people involved in a custard pie fight – which promoted the opening of London’s Millenium Dome in 2000. He’s also the author of a number of aclaimed books including The Fame Formula, and Improperganda: The Art of Publicity Stunts.